Be authentic.

No one likes a “sales-y” salesperson. Be yourself when you’re networking and meeting with clients, both those with whom you have an established relationship and potential clients. People will pick up on superficial or duplicitous behavior, and you don’t want to put people off just by not being yourself.

What if I have clients who missed open enrollment?

The annual open enrollment period was established by the Affordable Care Act (ACA) during which your clients can apply for health insurance coverage and be guaranteed the minimum essential coverage. Open enrollment allows you and your clients to find coverage regardless of their medical history, pre-existing health conditions, or financial situations. The deadline to enroll in most health insurance plans for 2019 coverage was November 1 - December 15, 2018.

If you’re looking for new ways to generate insurance leads online, you might have considered trying to use paid Facebook ads. PPC (pay per click) ads through Facebook and other platforms can be a great marketing tactic for independent insurance agents, but getting started with Facebook ads can seem complicated at first. We’re here with some Facebook ads basics to help you get started.

Selling insurance as an independent agent means wearing many hats. In addition to sales, you’re also your own marketing and customer service team. Many businesses see customer service as a side task and prefer to focus on finding and converting new leads into customers, but ignoring this part of your business could be causing you to lose the customers you already have. Here are three reasons why customer service is important.

Open enrollment, the period of time established by the Affordable Care Act (ACA), determines when your clients can enroll or re-enroll in a health insurance plan through the federal health insurance marketplace and be guaranteed coverage. To help your clients the following types of insurance require  applications to be submitted by the provided open enrollment deadlines:

Due to the complexity of the health insurance marketplace and the ever-changing laws, coverage options, and guidelines, many independent insurance agents have stopped providing valuable, popular coverage options to their clients and potential customers. Working with an independent insurance agency certainly has its perks for both agents and customers. Savers Marketing is taking it a step further with our client referral program.

How can I sell health insurance to millennials?

Many agents make the mistake of thinking that millennials are difficult to market to because they think they don’t need health insurance, but here’s the thing: 30% of millennials are parents, and a whopping 52% are responsible for the healthcare decisions of others, be it a spouse, parent, child, or other dependants. Leveraging their responsibility to those in their care is one way to stress the importance of enrolling in health insurance coverage, but first, agents must understand where millennial clients are coming from.

Why should I get contracted to sell Standard Life and Casualty Insurance?

Did you know the average cost of a funeral nationwide is almost $7,200? And that’s just the funeral. Add in the costs of a burial plot, casket, gravestone, etc., and families can spend over $15,000 following the death of a loved one. And that still doesn’t include:

• Outstanding medical bills
• Loss of income if the deceased person previously contributed to his or her household income
• Estate expenses

Standard Life and Casualty Insurance Company (SLC) offers solutions to exorbitant end-of-life expenses with two different life insurance options for your clients—a term life policy and a whole life policy—both of which offer coverage at attainable price points for those with a tighter budget.

You’ve been knocking it out of the park with your new sales tactics, now what are you doing to retain and wow those clients? Here are a few social media tips to helps you become a great insurance agent.