If you’re looking for new ways to generate insurance leads online, you might have considered trying to use paid Facebook ads. PPC (pay per click) ads through Facebook and other platforms can be a great marketing tactic for independent insurance agents, but getting started with Facebook ads can seem complicated at first. We’re here with some Facebook ads basics to help you get started.

Selling insurance as an independent agent means wearing many hats. In addition to sales, you’re also your own marketing and customer service team. Many businesses see customer service as a side task and prefer to focus on finding and converting new leads into customers, but ignoring this part of your business could be causing you to lose the customers you already have. Here are three reasons why customer service is important.

How can I sell health insurance to millennials?

Many agents make the mistake of thinking that millennials are difficult to market to because they think they don’t need health insurance, but here’s the thing: 30% of millennials are parents, and a whopping 52% are responsible for the healthcare decisions of others, be it a spouse, parent, child, or other dependants. Leveraging their responsibility to those in their care is one way to stress the importance of enrolling in health insurance coverage, but first, agents must understand where millennial clients are coming from.

You’ve been knocking it out of the park with your new sales tactics, now what are you doing to retain and wow those clients? Here are a few social media tips to helps you become a great insurance agent.

Whether you’re selling over the phone or in person, these insurance sales tactics are tried and true. Become a trusted resource and close the deal on the prospect’s schedule, not on yours.

As an independent insurance agent, your days are spent juggling meetings, managing paperwork, and networking. Chances are, you do a lot of this on the fly due to business travel and the irregular hours that come with being an independent agent.

Research shows that people prefer working with independent insurance agents and agencies because:

• They’re local
• They appear more trustworthy
• They help save money
• They’re more personal
• They offer more flexible options

So, you’ve figured out how to generate leads and connect with people, but how do you move leads down the funnel and encourage people to buy from you? Here are some tips!