Open enrollment, the period of time established by the Affordable Care Act (ACA), determines when your clients can enroll or re-enroll in a health insurance plan through the federal health insurance marketplace and be guaranteed coverage. To help your clients the following types of insurance require applications to be submitted by the provided open enrollment deadlines:
Due to the complexity of the health insurance marketplace and the ever-changing laws, coverage options, and guidelines, many independent insurance agents have stopped providing valuable, popular coverage options to their clients and potential customers. Working with an independent insurance agency certainly has its perks for both agents and customers. Savers Marketing is taking it a step further with our client referral program.
How can I sell health insurance to millennials?
Many agents make the mistake of thinking that millennials are difficult to market to because they think they don’t need health insurance, but here’s the thing: 30% of millennials are parents, and a whopping 52% are responsible for the healthcare decisions of others, be it a spouse, parent, child, or other dependants. Leveraging their responsibility to those in their care is one way to stress the importance of enrolling in health insurance coverage, but first, agents must understand where millennial clients are coming from.
You’ve been knocking it out of the park with your new sales tactics, now what are you doing to retain and wow those clients? Here are a few social media tips to helps you become a great insurance agent.