Savers Marketing Blog

Savers Marketing Announces Partnership With Integrity Marketing Group

Apr 17, 2019 9:08:56 AM / by Matt Francis


DALLAS April 17, 2019 — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has completed the acquisition of Savers Marketing (“Savers”), an insurance marketing organization focused on Senior Market life and health products in the Southeastern United States. As part of the deal, Savers co-owners President Bill Douglass, and Executive Vice Presidents Brad Campbell, Matt Francis and Scott Francis become owners in Integrity. Financial terms of the private transaction were not disclosed.


Winston-Salem, N.C.-based Savers has a proud history of excellence dating back to 1985 with a focus on Medicare and Final Expense insurance. Savers has achieved market-leading growth through innovation, knowledge-based customer service and dynamic, aggressive leadership who have a passion for improving the quality and range of Senior Market products.

Project Bank News Thumbnail Website Image


“At Savers, every decision we make is with the best interests of our agents in mind,” said Douglass. “After speaking with Bryan and understanding the value Integrity creates, it was clear that we needed to be a part of this great organization. This partnership gives us greater resources in finance, compliance, HR and IT, freeing us up to be more actively engaged with agents and support them with a higher level of service to drive their success.”


More on Savers’ decision to join Integrity can be viewed in the following video:


“Integrity Marketing Group is both driven and defined by partnership,” said Bryan W. Adams, Co-Founder & CEO of Integrity. “Our partners are attracted by the opportunity to come together and share resources, best practices and carrier relationships to benefit the agents we serve. It’s incredibly rewarding and fun to work with a team of partners, and I’m excited to have Savers Marketing join the Integrity family. They’re one of the fastest-growing organizations in the Senior Market and they do it the right way, by helping their agents be successful every day.”


“Savers has been growing at a rapid rate, and if we take some of their workload, the company can focus their energies to accelerate that growth even further.” added Steve Young, Chairman of Integrity. “We’re proud to welcome Bill Douglass and his team to Integrity as we join forces to deliver value to more Americans and continue to transform the Senior Market.”


# # #


About Integrity Marketing Group

Integrity Marketing Group, headquartered in Dallas, Texas, is the nation’s leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network, which includes other large insurance agencies located throughout the country that has over 140,000 independent agents. Integrity serves over 3.5 million clients with over 450 employees. In 2019, Integrity will help insurance carriers place over $1 billion in new premium. More information is available at:


Media Contact:

Tom Faust




Partnership Inquiries:
Eric Pederson, Vice President of Business Development

Integrity Marketing Group


Topics: Savers Marketing

Matt Francis

Written by Matt Francis