As an independent agent, it’s vital for you to stay on top of insurance industry trends, strategies, and news. Here are 3 ways you can stay in the know without breaking the bank!
Podcasts are a fun, free way to tap into a wealth of industry news and knowledge. The portability and flexibility of podcasts make them an excellent resource for independent agents on the go. Listen in your car, at the gym, or while you get ready for work.
A few of our favorite suggestions are:
- Agency Nation Radio
This podcast gives you an experienced industry insider’s take on everything from customer service to online advertising.
- HBR Ideacast
The Harvard Business Review isn’t an industry-specific podcast, but it offers phenomenal advice on the realities of marketing and managing a business, which you’ll need to understand as an independent agent when dealing with lead generation, agency management, and professional communication.
- NPR’s Planet Money
Another more general resource, Planet Money takes a fun, unique look at how we manage, save, invest, and earn money. It offers insight into the minds of consumers, and understanding your audience is the first step to getting clients and providing them with excellent service.
Websites and online news outlets are an affordable, accessible way to glean information from the industry’s top-performers and stay on top of need-to-know events, changes, and news.
PRO-TIP: Some online magazines that require a subscription still offer valuable, free resources to non-subscribers.
- Agents Council for Technology (ACT)
ACT focuses on business trends, consumer demand, and the most efficient strategies available to you as a stakeholder in the insurance industry.
This one doesn’t require a subscription, but you have the option of signing up for a free newsletter delivered straight to your inbox.
- Independent Agent Magazine
Independent Agent Magazine focuses on you, the independent insurance agent, and how you can thrive in this industry.
- Insurance Business America
Insurance Business America offers a broad scope of industry knowledge organized by the type of insurance. It also offers an extensive library of resources from whitepages to infographics and job boards.
- Life Happens
A great resource for buyers and sellers alike, Life Happens focuses on the importance of Life, Disability, and Long-Term Care Insurance.
Other agents’ social media activity, websites, and blogs are another fun way to gather new perspectives and brainstorm ideas for advertising, lead generation, and client relationships. Free networking is an added bonus of seeking out fellow independent agents online. You’ll have the opportunity to support agents who are just starting out and learn from seasoned independent sellers, allowing you to form valuable professional bonds.
Online resources offer vital insight into the insurance industry, and they’re budget friendly, which is always a bonus. Of course, these are just a few of our suggestions. The best resources for you are the ones you find enjoyable and engaging, so do some more research and find your favorite podcasts, newsletters, and blogs!
Love a resource you don’t see on our list? Share it with us in the comments below!