Shoes, cars, houses, even meals. These are all things people shop for online. Do you know what else they shop for? Insurance. Be it health, life, auto, or pet insurance, consumers are turning to the internet with their questions about coverage options, carriers, and pricing.
If you aren’t already engaging with consumers online, you’re missing out on opportunities to create leads and connect with potential customers.
Here are our 3 favorite ways to generate leads online:
- Staying active on social media
- Creating a website
You can easily and affordably incorporate some or all of these methods into your current marketing strategy. While they do take some legwork, they are effective, flexible platforms for getting leads online in a very competitive market.
Social media outlets allow you to seek out your target audience and communicate with them directly. Common platforms include:
- LinkedIn Pulse
Creating educational videos, publishing LinkedIn articles, and posting on relevant threads is a great way to draw consumers to your accounts. Being active on social media shows users that you’re knowledgeable and accessible, which is a key component for generating leads in any online community.
PRO TIP: Staying active and relevant on social media makes it much easier (and more likely) for users to refer you to their friends. It’s also more fun than a plain old business card.
Blogging is a flexible, affordable way to generate insurance leads online. Regularly producing helpful, relevant content:
- Allows potential leads get a better feel for your personality
- Shows off your industry knowledge
- Boosts your credibility as an agent
You can also contribute to other insurance agents’ blogs to get your name out there and take advantage of some free personal branding. The more you post and engage with your audience, the easier it will be to attract new leads, keep consumers who might still be on the fence interested in what you have to offer, and nurture relationships with your existing customers.
By creating your own website, you can house your social media threads and blog content in a central location associated with your name, services, and products. The more traffic you have to your site, the more online leads you’re generating. You may want to include features like your:
- Portfolio and contracted carriers
- Contact information and office location
One major advantage of making a website is the ability to use forms where visitors can sign up for exclusive content, special discounts, or free consultations. This allows you to get visitors contact information and follow-up with additional information.
Your social media activity, blog posts, and website should work together to attract people to your site. While you can pick and choose which methods you prefer, we recommend going the extra mile and create a website to boost your online leads and turn those into customers.
Have you tried any of our tips for finding leads online? Let us know your favorites below!