Marketing yourself can be awkward, expensive, and confusing, especially if you’re just starting out as an independent insurance agent. Here’s some of our best advice to help you effectively market yourself without breaking the bank.
You can be as flashy or charming as you’d like, but if potential leads can’t see that you’re trustworthy and knowledgeable about the industry, you’re not going to convert them into clients. Show consumers you’ve put in the leg work and know your stuff by:
- Guest speaking at industry networking events.
- Volunteering for educational events like “lunch and learns,” seminars, and health fairs in the community.
- Offering free introductory consultations to potential clients.
As more and more consumers turn to the internet to research and purchase insurance, it’s vital to craft an engaging, relevant online presence. There are several budget-friendly ways to market yourself to online communities.
- Blogging as a guest writer and/or publishing your own blog
- Hosting video seminars
- Creating your own website
Did we mention it’s free?
It’s social media. And it’s a powerful, affordable strategy for marketing yourself as an independent agent. Platforms like Twitter, LinkedIn, and Facebook give you the ability to:
- Tap into a bigger audience than in-person networking events.
- Build an affordable referral system through retweets, shares, and likes.
- Start, join, and share conversations about what’s going on in the insurance industry.
- Connect with current and potential clients in an inviting, non-intrusive way.
- Get your name out there by commenting, sharing, and posting.
Yes, branding is vital to attracting customers and marketing yourself, but one of the best ways to engage with consumers is by being yourself.
One of the best marketing tools is your current client base. If they’re happy, they’re more likely to refer you to their friends, both in person and online.
- Attract new clients by being available and approachable.
- Nurture existing relationships by checking in with current clients.
- Make sure they’re satisfied with their service, but also ask about their dog, kids, or jobs.
- Build relationships by producing engaging content online and starting a dialogue.
See? Good marketing doesn’t have to be expensive marketing. As an independent insurance agent, it’s best to save on advertising where you can, and we hope you’ll incorporate some of these tips in your future marketing strategy.
Already use some of these tips? Tell us what works best for you below!